Chroma by Forte Living is a property development, combining the comfort of urban amenities with the rich history of Port Moody’s small town charm. With the Chroma website, our goal was to highlight the expression of artful living.
Creative Agency: Jennis Design Co
Marketing Agency: Fifth Ave Marketing
Developer: Forte Living
This web design project was driven by the creative direction and inspiration of the team at Jennis Design Co. The use of bright colours, abstract artful elements and hand drawn icons were combined with modern photography to create a user experience that was less rigid and focused on guiding site visitors through their Chroma story.
Large, high resolution photos of Port Moody and the surrounding scenery helped sell the living experience. We were very intentional about placing strategic call to action links in key areas of each webpage so that users could make quick responses. On every page, site elements animate into the frame, bringing attention to key selling features and offers.
Before launching the website, we helped secure and register the site domain name, set up necessary email addresses and configure web hosting for WordPress. Our ongoing website management includes updating core files, plugins, site tags & ad snippets as well as ongoing content changes.